Define the real competitive market
The most useful comparable is not necessarily the closest house. Start with the properties a serious buyer would realistically consider instead of yours.
PALM BEACH COUNTY · PROPERTY STRATEGY
Private Seller
Advisory
Country clubs. Waterfront homes. Distinctive Communities.
Request a Private Property AnalysisA CLOSER LOOK
A significant property deserves more than a CMA
Market averages provide context. Selling strategy requires a closer examination of the property, the buyers most likely to consider it, the alternatives available to them, and the evidence behind successful—and unsuccessful—listings.
Study what sold
Examine recent closed sales, pricing, price per square foot, market time, property characteristics, and the differences that may have influenced buyer decisions.
Study what did not sell
Canceled and expired listings are part of the market evidence. Understanding why similar properties failed can be as important as studying successful sales.
Understand today’s competition
A seller competes with what a buyer can purchase now—not simply with what sold six months ago.
Position the property
Price is part of positioning, but not all of it. Condition, location, lot, views, access, design, amenities, timing, and competing inventory can all influence how a property should enter the market.
Build the marketing strategy
Once the competitive position is understood, the marketing should communicate the characteristics that distinguish the property and matter most to the likely buyer.
THE RECORD BEHIND THE STRATEGY
A record of
luxury-market performance
Waterfront Properties has been one of Northern Palm Beach County’s leading luxury brokerages for decades. Rob Thomson’s relationships and his phenomenal social media presence are major sources of business. Our ongoing targeted digital advertising is one part of that broader effort.
In the BrokerMetrics® report’s defined $10M+ market, Waterfront led the offices shown in buyer-side units, listing-side units, combined units, and combined dollar volume.
July 1, 2025–June 30, 2026 · $10M+ residential sales · eight included cities
| Reported measure | Credited units | Market share |
|---|---|---|
| Buyer-side units (Sell #) | 7 | 21.9% |
| Listing-side units (List #) | 5 | 15.2% |
| Combined units | 12 | 19.1% |
| Combined dollar volume | — | 17.3% |
Report scope and terminology
Period: July 1, 2025–June 30, 2026. Price filter: $10,000,000–$999,999,999. Property types: single-family residences, condominiums, townhouses, and villas. Comparison: by office; Beaches MLS, “Total Sold List + Sell.”
Included cities: Palm Beach Gardens, Tequesta, Jupiter, Hobe Sound, Jupiter Inlet Colony, North Palm Beach, Singer Island, and Juno Beach.
Source: BrokerMetrics® by Beaches MLS. Embedded report date: August 3, 2026. Shares are reproduced as printed. Fractional office credits appear in the source; units are not a count of unique clients. Combined volume credits both listing and buyer sides and is not an unduplicated property-sales total. Rankings describe the offices shown in the supplied charts, rather than consolidated national brands. The report measures brokerage production and does not identify the campaign that produced an individual transaction.
PRIVATE PROPERTY ANALYSIS
Start with
your property
Public market statistics can establish context. A private analysis can go further.
Share your property address, your potential selling timeframe, and the questions you would like to explore.
Request a Private Property AnalysisOpens an email to david@davidabernathy.com.
Property-specific analysis remains private and is not added to the public market reports.